HEINEKEN TWITTER PARTY PROMOTION

Message regarding the Twitter Party

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN TWITTER PARTY PROMOTION ("PARTY") IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AND WHO ARE FOLLOWING THE @SMILEY360 TWITTER HANDLE. VOID WHERE PROHIBITED.

  1. HOW IT WORKS: The Party is by invitation only and everyone who is twenty-one (21) years of age or older within the Smiley360 community is sent an e-mail approximately one (1) week in advance and invited to join the Party on a designated date and time. This Promotion is in no way sponsored, endorsed, or administered by, or associated with, Twitter. You are providing your information to Social Media Link ("Sponsor"). Party lasts approximately one (1) hour (the "Party Period") and the following tweets are sent at the beginning of the Party Period:


HEINEKEN TWITTER PARTY PROMOTION

Full Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. PURCHASING A PRODUCT WILL NOT IMPROVE YOUR CHANCES OF WINNING.

THE HEINEKEN TWITTER PARTY PROMOTION ("PARTY") IS OPEN ONLY TO LEGAL RESIDENTS OF THE FIFTY (50) UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE TWENTY-ONE (21) YEARS OF AGE OR OLDER AND WHO ARE FOLLOWING THE @SMILEY360 TWITTER HANDLE. VOID WHERE PROHIBITED.

  1. HOW IT WORKS: The Party is by invitation only. You must be twenty-one (21) years of age or older to participate. If you are not twenty-one or older you may not participate. This Promotion is in no way sponsored, endorsed, or administered by, or associated with, Twitter. You are providing your information to Social Media Link ("Sponsor"). Party lasts approximately one (1) hour (the "Party Period").

  2. HOW TO ENTER: To enter, submit a Tweet during each question period specified by Sponsor using the hashtag #HeinekenGameDay #ad #21+. Use of automated or scripted programs to submit Tweets is prohibited. You can tweet from your mobile device ("Mobile Device") or your computer. You may tweet only once in response to each question, and each tweet will count as an entry. You must be an active holder of a non-private Twitter account to be eligible to enter this Promotion via Twitter (i.e., you must make sure your tweets are set to "public" and not "private").Twitter's Terms of Service apply and can be found at http://twitter.com/tos. If you tweet using a Mobile Device on your mobile service provider's network (as opposed to a Wi-Fi network), your carrier's standard text and data rates apply. You should consult your wireless service provider's pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier. Your entry tweet must contain original text created by you and may not include any content that violates the rights of third parties.

    By submitting an entry, entrants fully and unconditionally agree to be bound by these Official Rules and the decisions of Sponsor and its appointed agents, which will be final and binding in all matters relating to the Promotion. By submitting a Tweet entrants are automatically entered into the Promotion for a chance to win a prize.

  3. ELIGIBILITY: Open to legal residents of the fifty (50) United States and the District of Columbia who follow the @Smiley360 Twitter handle who are twenty-one (21) years of age or older as of date of entry except that employees, officers, and directors of Sponsor and its parent, subsidiary, and affiliated companies, alcoholic beverage suppliers, wholesalers, distributors, and importers, alcoholic beverage retailers, and Sponsor's advertising and promotional agencies are not eligible to enter.

  4. PRIZES: All prize details are at Sponsor's sole discretion. Prizes to be awarded "as is." Any prize depiction is for illustrative purposes only and shall not be relied upon. No part of any prize includes any alcoholic beverages. Prizes are not transferable or redeemable for cash. No substitutions of prizes by winners are allowed, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion.

    Prizes consist of various items bearing brand logos and images for various HEINEKEN USA Inc. brands (Heineken, Strongbow, Tecate, and Dos Equis), including, but not limited to, koozies, shirts, hats, key chains, and similar branded merchandise. The actual prizes will be announced at the beginning of the Party Period and periodically as each question is asked. 20 total prizes will be awarded. ARV per prize: $20-$25.

    All expenses and travel costs incurred as a result of seeking, winning, and/or making use of a prize are the sole responsibility of winner. Any expense or cost not expressly stated in the description of the prizes set forth above is the sole responsibility of winner.

    All federal, state, and local taxes, fees, and surcharges on any prize are the sole responsibility of winner of the prize.

  5. ODDS OF WINNING: Odds of winning depend on the number and timing of Tweets received.

  6. WINNER SELECTION, NOTIFICATION, AND VERIFICATION: Potential winners will be contacted via e-mail. If any potential winner does not respond within forty-eight (48) hours, they will automatically forfeit their prize such prize will be forfeited and an alternate winner may be selected from all remaining eligible entries. Upon forfeiture of any prize, no compensation will be given. Limit one (1) prize per person or household.

  7. LICENSE AND RELEASE: Participation in the Promotion and acceptance of prize constitute winner's permission for Sponsor or its agents to photograph, film, and record each winner and to use his/her name, address (city and state), likeness, photograph, voice, biographical information, and/or any statements made by each winner regarding the Promotion or Sponsor for purposes of trade, publicity, or promotion without notice or additional compensation, except where prohibited by law. By participating and/or accepting a prize, entrants and winners acknowledge and agree that this Promotion is in no way sponsored, endorsed, or administered by, or associated with, Twitter, and agree to release and hold harmless Twitter, Sponsor, Sponsor's advertising and promotional agencies, and their respective parent companies, subsidiaries, affiliates, partners, representatives, agents, successors, assigns, employees, officers, and directors ("Released Parties") from any and all liability for loss, harm, damage, injury, cost, or expense whatsoever, including, without limitation, property damage, personal injury, and/or death that may occur in connection with, preparation for, travel to, or participation in the Promotion, or participation in, possession, acceptance, and/or use or misuse of any prize or participation in any Promotion-related activity, including, but not limited to, any claims based on publicity rights, defamation or invasion of privacy, and merchandise delivery. Sponsor is not responsible if any part of a Promotion prize cannot be awarded due to acts of God, acts of war, natural disasters, weather, or acts of terrorism. Sponsor shall not be liable for any loss or damage to personal belongings. Entrants who do not comply with these Official Rules or who attempt to interfere with this Promotion in any way shall be disqualified.

  8. ADDITIONAL TERMS: Sponsor") reserves the right to alter, suspend, or terminate the Promotion at any time and with or without notice if, in Sponsor's sole discretion, the integrity of the Promotion becomes or is likely to become compromised in any way. In the event the Promotion is terminated prematurely, all eligible entries received prior to the Promotion termination or suspension date will be included in the next prize drawing. No automated devices, bots, and/or other programs and/or software are permitted. All entries become the sole and exclusive property of Sponsor and will not be acknowledged or returned. Delivery of a prize will require a street address located within the fifty (50) United States or the District of Columbia. Sponsor is not responsible for lost, late, incomplete, unintelligible, misdirected, technically corrupted, or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human, or electronic. Proof of submission will not be deemed to be proof of receipt by Sponsor.

    In case of a dispute as to the identity of any Mobile Device entrant, an entry will be declared as made by the authorized account holder of the Mobile Device used for entry. In case of a dispute as to the identity of any Internet entrant, an entry made by Internet will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The "authorized account holder" is deemed the natural person who is assigned to an e-mail address by an Internet access provider, service provider, or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the e-mail address associated with the winning entry.

    If for any reason the Promotion is not capable of running as planned, including due to infection by computer virus, bugs, tampering, unauthorized intervention, automated entries, fraud, technical failure, human error, or any other cause beyond the control of Sponsor that corrupts or affects the administration, security, fairness, integrity, or proper conduct of the Promotion, Sponsor reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process and to cancel, terminate, modify, or suspend the Promotion. Sponsor assumes no responsibility for any error, omission, interruption, telephone or other communications malfunctions, deletion, defect, delay in operation or transmission, communications line failure, or theft or destruction of, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunctions of any telephone networks or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or entry to be received by Sponsor on account of technical problems or traffic congestion on the Internet or at any website, any combination thereof, or otherwise, including any injury or damage to entrant's or any other person's computer related to, or resulting from, participation or downloading of any materials in the Promotion.

    Sponsor and its agents are not responsible for printing, distribution, or production errors and may, in their sole discretion, rescind, cancel, suspend, modify, or revoke this Promotion based upon any such error without liability. If by reason of a printing, computer, or other error more prizes are awarded in a prize category than the number set forth in these Official Rules, all persons purportedly making valid claims will be included in a random drawing to award the advertised number of prizes available. In no case will more than the advertised number of prizes be awarded. Antifraud detection devices may be used for verification purposes. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and the terms and conditions of the Official Rules, the Official rules shall prevail, govern and control.

    Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. Headings are solely for convenience and will not be deemed to affect in any manner the meaning or intent of the documents or any provision hereof.

    Caution: Any attempt by an entrant to deliberately damage any website or undermine the legitimate operation of the Promotion may be a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.

    IN NO EVENT WILL THE RELEASED PARTIES BE RESPONSIBLE OR LIABLE FOR ANY DAMAGES OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING OUT OF ENTRANT'S ACCESS TO, AND USE OF, THE WEBSITES AND/OR THIS PROMOTION, OR ENTRANT'S DOWNLOADING FROM AND/OR PRINTING MATERIAL DOWNLOADED FROM ANY WEBSITES ASSOCIATED WITH THE PROMOTION.

  9. DISPUTES AND GOVERNING LAW: The parties waive all rights to trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. Any controversy or claim arising out of, or relating to, these Official Rules and/or the Promotion shall be settled by binding arbitration in accordance with the commercial arbitration rules of the American Arbitration Association. Any such controversy or claim shall be arbitrated on an individual basis and shall not be consolidated in any arbitration with any claim or controversy of any other party. The arbitration shall be conducted in New York City, New York.

    THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO ITS CONFLICTS OF LAWS AND RULES. For any matters that are not subject to arbitration as set forth in these Official Rules and/or in connection with the entering of any judgment on an arbitration award in connection with these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to New York City, New York. The parties agree not to raise the defense of forum non conveniens.

  10. USE OF DATA: Sponsor will be collecting personal data about entrants online. You are providing you information to Social Media Link and not to Twitter.

  11. LIST OF WINNERS; WINNER'S NAME: To obtain a list of winners, send a self-addressed, stamped envelope, with sufficient postage, to Social Media Link, 483 Tenth Avenue, Suite 500, New York, NY 10018 All requests for a list of winners must be postmarked by 2/15/17 and received by 2/25/17.

  12. SPONSOR: Social Media Link, 483 Tenth Avenue, Suite 500, New York, NY 10018.